World 1 QUARTERLY INDUSTRY REPORT 02-05-2019 Year 3 Quarter 1 BUSINESS POLICY GAME, 7TH EDITION 09:42:59 F1 © 2016 by Richard V. Cotter, David J. Fritzsche and Simon Rodan ---------------------------------------------------------------------------- FINANCIAL MARKET DATA Merica Sereno | ---Credit Rating--- GDP Index (Nominal) 102.00 107.80 | Interest Rates: No. 1 No. 2 No. 3 Consumer Price Index 101.40 103.10 | Long-Term 7.00 7.90 9.00 Stock Market Index 95.40 | Short-Term 8.50 8.70 9.00 3-Month Time CD Rate 7.11 | ---------------------------------------------------------------------------- REAL GROSS DOMESTIC PRODUCT FORECAST Actual Values, Last 4 Quarters Forecast Values, Next 4 Quarters Qtr 6 Qtr 7 Qtr 8 Qtr 9 Qtr 10 Qtr 11 Qtr 12 Qtr 13 Merica 98.97 99.80 100.00 100.59 100.46 98.15 98.99 99.21 Sereno 101.59 98.51 100.00 104.56 107.53 106.73 108.08 109.65 ---------------------------------------------------------------------------- EXCHANGE RATE FORECAST Sereno 5.99 5.99 6.00 6.00 5.97 6.10 6.02 5.83 ---------------------------------------------------------------------------- Inves- Stock Earn- Divi- tor Shares Bank Time Credit Co. Price ings dends ROI Issued Bonds Loans Cash CDs Rating 1 0.96 0.021 0.000 -24.6 6000 1600 0 3525 0 2 2 0.96 0.021 0.000 -24.6 6000 3000 0 4685 200 2 3 0.96 0.035 0.000 -24.1 6000 2000 0 2091 1500 2 4 0.96 0.032 0.000 -24.2 6000 2000 0 3462 1000 2 ---------------------------------------------------------------------------- Income Income Income Sales Bonds Int. Net Fixed Total Total to to to to to Cover- Co. Income Assets Assets Equity Assets Equity Sales Assets Equity age 1 127 9075 14719 12039 0.9 1.1 3.9 22.1 13.3 11.2 2 128 9226 15956 12041 0.8 1.1 4.3 18.6 24.9 6.0 3 210 9460 15229 12123 1.4 1.7 6.3 21.8 16.5 10.8 4 192 8593 15158 12105 1.3 1.6 6.0 21.0 16.5 10.2 ---------------------------------------------------------------------------- Key: Company 1 Willamette University Company 2 McMaster University Company 3 San Jose State University Company 4 San Diego State University World 1 QUARTERLY INDUSTRY REPORT, Page 2 02-05-2019 Year 3 Quarter 1 BUSINESS POLICY GAME, 7TH EDITION 09:42:59 F2 © 2016 by Richard V. Cotter, David J. Fritzsche and Simon Rodan ---------------------------------------------------------------------------- Sales Market ----Sales (in 000s)---- --------Product Price--------- Co. $000s Share Tot M1 M2 M3 S M1(M$) M2(M$) M3(M$) S(Ps) 1 3247 25.3 311 89 84 87 51 10.00 10.00 10.10 75 2 2972 23.1 284 90 89 61 44 9.50 10.00 10.50 80 3 3320 26.5 326 90 87 98 51 9.80 9.80 9.80 74 4 3188 25.0 307 89 83 88 47 10.00 10.00 10.00 75 ---------------------------------------------------------------------------- Model Model New Plant Expansion AltmanZ Co. No. Avail Lines M1 M2 M3 S Year 1 1 2 1 0 0 0 0 2.17 2 1 2 0 0 0 0 4 2.07 3 1 1 0 0 0 0 6 2.13 4 1 2 0 0 0 0 0 2.15 ---------------------------------------------------------------------------- Q Product Position Map u Features M1 Features M2 Features M3 Features S a 1 2 3 1 2 3 1 2 3 1 2 3 l ----------------- ----------------- ----------------- ----------------- | | | | | | | | 3 | | | | | | | | | | | | | | | | ----------------- ----------------- ----------------- ----------------- |1,2,3| |1,2,3| |1,2,3| |1,2,3| 2 |4 | |4 | |4 | |4 | | | | | | | | | ----------------- ----------------- ----------------- ----------------- | | | | | | | | 1 | | | | | | | | | | | | | | | | ----------------- ----------------- ----------------- ----------------- ---------------------------------------------------------------------------- Key: Company 1 Willamette University Company 2 McMaster University Company 3 San Jose State University Company 4 San Diego State University